Monthly Insights
by Infomineo

June 2024

Thought leadership: Insights from our team on the latest market trends and developments

The U.S. resale market

The second-hand market in the U.S. is thriving, yet its current trajectory undermines its initial positioning as affordable and sustainable. Despite industry growth, brands introducing resale programs are encountering challenges. How can brands capitalize on this market while navigating these obstacles?

Central America’s Fintech Revolution

Central America is experiencing a digital revolution despite economic and political challenges. Historically known for low technology adoption, the region promises great potential for Fintech companies. 

So, what factors have contributed to economic strain in the region?

Client story:  Monitoring YouTube Channels and optimizing viewers engagement

A leading e-commerce and online auction company aimed to enhance its influencer marketing strategy and improve its affiliate network program. They needed to analyze influencer-promoted products, evaluate their positioning against competitors, and boost YouTube viewer engagement.

Our Data Analytics team was engaged to develop a tailored solution for these challenges. We focused on data preparation, including a comprehensive quality check of over 100 YouTube channels to ensure accuracy and consistency.

Additionally, we developed a user-friendly application customized to the client’s requirements, allowing users to retrieve specific information from all the YouTube videos in scope.

The client benefited from this solution by gaining easy access to visualized insights on video performance metrics, enabling informed decision-making and optimization of brand promotion efforts on YouTube. 

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