The rise of Shadow AI in U.S. workplaces represents a significant yet overlooked risk for companies. Despite the immense productivity gains offered by AI technologies, the unauthorized use of AI tools by employees—often without the knowledge of management—poses severe challenges. With nearly 70% of U.S. workers reluctant to disclose their AI usage, companies are increasingly vulnerable to cybersecurity threats, data breaches, and compliance issues. How can organizations effectively navigate these hidden dangers and safeguard their operations in an era where shadow AI is becoming more prevalent?
Data analysis is vital for consultancy firms, enabling informed decisions and valuable client insights. Firms typically use traditional methods, relying on statistical techniques and human expertise, or AI-powered analytics, which utilizes machine learning to uncover patterns. Understanding the strengths and weaknesses of these approaches is essential for staying competitive. This article will explore both methods to help consultancy firms choose the best strategy for their data analysis needs.
Client story:Cybersecurity opportunity in telecom in the UK
Our client, a leading telecommunications operator in the UK aimed to streamline its SME product offerings and enhance its cybersecurity strategy.
Our multifaceted approach involved a comprehensive analysis from global, customer segmentation, and market positioning perspectives. We established an extensive database of global Mobile Network Codes, examined the B2B customer segmentation strategies of three key peers , and evaluated the client’s financial standing in relation to industry benchmarks.
By highlighting the client’s market position and identifying top performers in ROI—specifically within the UK versus other European markets—we developed a detailed roadmap for strategic improvement.
Our deliverables included benchmarking peer financials, mapping business offerings, creating profiles for product simplification, and analyzing market insights from reputable analyst reports. This robust analysis provided our client with the strategic clarity necessary to refine their product lineup and effectively bolster their cybersecurity initiatives.
Infomineo is a Brainshoring company, dedicated to supporting global companies in getting access to information that powers their business decisions. Infomineo provides quick access to market data on key questions such as market and product prioritization, partner identification, commercial due diligence, route to market, supply chain mapping, and competitive analysis, among others. Along with conducting Custom Research for clients. Infomineo also delivers Graphic Design, Business Translation, and Data Analytics as a service.
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