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Infomineo Academy: Drafting content in Business Translation
Client story:Analysis of Customer Journeys in the Electric Vehicle Market
Karen, the manager of a prominent consulting firm, sought an in-depth study to comprehend and evaluate customer journeys within the Electric Vehicle market, with a specific focus on the leading brands in the US, Europe, and China.
Our team implemented a rigorous selection process, focusing on renowned electric car brands. Subsequently, a comprehensive analysis of these chosen brands was conducted, examining their exemplary practices.
This allowed our team to discern the unique attributes that set each brand apart and contributed to their excellence throughout every phase of the customer journey.
Our findings encompassed a profound understanding of customer interactions with top electric car brands, providing insights into the distinctive features of competitors' customer journeys, as well as, a meticulous analysis of how brand strategies exert influence over the dynamics of these journeys.
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