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The Complex Power Of Primary Research
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AI Adoption Is Rising, But so is The Demand For Consumer Research
While artificial intelligence has transformed access to information across industries, it still falls short in capturing the complexities of human behavior. In fact, consumer research is expected to grow at a 4.4% CAGR from 2025 to 2029, driven by strategic priorities, shifting market dynamics, and operational realities.
What You’ll Learn
Why AI cannot replace consumer research
The main drivers behind the rising demand for consumer insights
Three critical areas of primary research that need expert oversight
How Infomineo balances in-house execution with vendor management
A client story of how Infomineo merged primary and secondary research to solve a complex business challenge
About Our AI Solutions
Infomineo takes full ownership of primary research, managing the process end-to-end. Whether conducted in-house or with vetted local providers, every step is handled with rigor and aligned to your business goals.
