All You Need to Know
Information
How is the roundtable structured?
This is a 45 minute online roundtable, where we explored the critical challenges of operating in developing markets, and practical approaches to overcome them.
Drawing on real-world cases, we moved beyond theoretical models to focus on the practical, on-the-ground intelligence required for strategic success.
Attendees will also gain access to Infomineo's exclusive research and insights on the topic, providing you with valuable resources along with the recording.
When did the event take place?
This roundtable took place on Wednesday, 1 April 2026. Fill in the form to receive the recording.
What we will discuss?
Drawing on 15 years of on-the-ground- expertise, we will help you identify and close the intelligence gaps that determine who wins in emerging markets:
- Why businesses fail more in developing markets - and what the data says
- Lesson 1: Why copying your commercial model is the #1 growth killer, and what to do instead
- Lesson 2: When proven research methodologies backfire, and how to choose the right approach
- Lesson 3: The limits of market reports in fragmented data environments
- Lesson 4: Why even premium databases can mislead you, and how to validate them
- Lesson 5: The AI trap - why speed without judgment costs more than it saves
- Your Emerging Market Intelligence Playbook: 5 principles to apply immediately
Who is this roundtable designed for?
This session is tailored for professionals in market intelligence, strategy, and investment - including corporate development leaders, private equity teams, and consultants - who are focused on navigating expansion decisions and evaluating opportunities within complex or data-scarce markets.
About the Infomineo Roundtable Series
The Infomineo Roundtable Series is an ongoing collection of online events where industry leaders and experts come together to discuss critical topics shaping the future of research and business intelligence. Each session provides practical insights and opportunities to connect with professionals from around the world.

About the Host
Maha brings over 17 years of professional experience across management consulting, private equity, and corporate strategy.
Her career spanning roles in transaction advisory, M&A due diligence, and large-scale transformation, has been defined by one recurring reality: strategic decisions are only as strong as the data behind
them.
An MBA graduate from Maastricht School of Management in Netherlands, she
leverages her foundation in investment banking and strategy to support global
decision-makers in navigating the complexity of emerging markets.
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