With the growing demand for sustainability and the increasingly ambitious sustainability targets set by consumer goods companies, it’s no longer an option to only focus on in-house operations. After all, a consumer goods company’s supply chain accounts for most of its environmental impact. Companies are implementing different sustainability strategies across their value chain.
Historically, Africa has lagged in the technology space. However, in recent years, a new wave of tech startups emerging across Africa is promising to change the narrative. These start-ups are led by founders who have the ambition to solve some of the hardest problems that have plagued the continent.
Lucke, a Director in a multinational food company, was looking for a fast, accurate, and effective research solution to consider acquiring a European company. They required information on three different countries and two languages that they did not speak.
We understood that Lucke had a short timeframe and limited internal capacity to carry out such an extensive exercise.
Infomineo provided support in the three different target countries, using its proprietary research approach to blend both primary and secondary research with social listening.
This allowed us to provide our client with an evaluation of their competitor’s strengths and weaknesses, effectively identify opportunities and threats, distinguish market trends or environment changes as well as gather key intelligence that will be essential for strategic planning.
Infomineo updates: Ambitious people inspire others
Our Country Manager in Morocco reaching the top of Kilimanjaro!
"Climbing Mount Kilimanjaro taught me many things, but the main lesson I would like to share is that people will congratulate you on your moments of success and it is great!
Enjoy the positive vibes, but remember that this short moment of success came after a long journey of challenges. Learn to see the positive, enjoy yourself, and have fun throughout the journey of challenges as much as in the moment of success. It usually lasts much longer and it is what brings you to a position of success. Remember that challenges are not useless negative experiences. They are milestones on your way to success. Enjoy the journey! "
Asmaa Bennani - Morocco Country Manager
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Infomineo is a Brainshoring company, dedicated to supporting global companies in getting access to information that powers their business decisions. Infomineo provides quick access to market data on key questions such as market and product prioritization, partner identification, commercial due diligence, route to market, supply chain mapping, and competitive analysis, among others. Along with conducting Custom Research for clients. Infomineo also delivers Graphic Design and Business Translation as a service.
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