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A focus on the Middle East & Africa


Consumer goods driving Africa

An increasingly affluent and aspirational young cohort in Africa is driving a consumption revolution across the continent, increasing demand for consumer goods, technology and services.

Knockmart, Jumia launch online grocery store

Knockmart Food Industries and Jumia Egypt announced that they have entered into a strategic partnership by launching Jumia Fresh, set to become the largest grocery and home appliance platform online.

Heineken invests in African creativity

Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations', a global co-creation program that connects emerging creatives and gives them a platform to showcase their talent.

AB InBev completes deal to sell interest in Coca-Cola Beverages Africa

Anheuser-Busch InBev (AB InBev) said it had completed a deal to sell its 54.5% in Coca-Cola Beverages Africa. The controlling stake was sold to Coca-Cola, the world's largest soft-drink maker, for $3.15bn.

SA companies explore opportunities in Tunisia, Algeria

A delegation of South African companies is currently on a trade and investment mission in Tunisia and Algeria, where they are exploring export markets. The trade and investment mission will serve to promote South African products and service offerings.

Philip Morris Egypt raises cigarette prices on VAT increase

Philip Morris Egypt announced the new prices of its products to range between EGP 27 and EGP 34 after the value-added tax on cigarettes increased. The prices of Marlboro and Merit will be raised to EGP 34, while the price of L.M will rise to EGP 27.

Anheuser-Busch InBev lines up US$250m brewery in Nigeria

Anheuser-Busch InBev has started the construction of a US$250mgreenfield facility a new brewery in Nigeria. The brewery, which is outside Lagos, is expected to be online in May 2018. The company believes that the Capacity expansion is key to realising the Nigerian dream of becoming the biggest brewer in Nigeria by 2020.

Nestlé supports cereal farming and livelihoods in Northern Ghana

Nestlé has embarked on a project assessment visit with the USAID to Northern Ghana, where the company, in partnership with USAID, is supporting cereal farmers. Partnership forms part of Nestlé’s ambition to develop thriving, resilient communities along its value chain.

Saudi retail sector underpins growth of national economy

The retail industry in the Kingdom is considered one of the most important industries where it is estimated by several billions of riyals as it is attracting a large number of investors, tenants or visitors.

Amazon reportedly mulls retail sales in Israel

US e-commerce behemoth Amazon is preparing to launch retail sales activities in Israel and is in talks to rent 25,000 sq. meters (260,000 sq. ft.) of storage space in central Israel to provide the local market with products.

Hidden Supply Chains in Kenya

Africa is becoming an increasingly important region for investors looking to venture in unsaturated, emerging markets. International firms are settling in the region by partnering with local companies.

Cosmetics in Tehran

Global cosmetic players are shifting their focus to Iran as a newly open and accessible market for their products and seeking an understanding of the existing market.


Infomineo is a data and research service provider, that specializes in Africa and the Middle East, dedicated to supporting global companies in getting access to information that powers their investment decisions in the region. Through a direct presence in key markets such as the UAE, South Africa, Kenya, Egypt and Morocco, Infomineo provides a quick access to market data on key questions such as: market and product prioritization, partner identification, commercial due diligence, route to market, supply chain mapping and competitive analysis among others. Along with conducting custom research for clients, Infomineo also delivers an Expert Network service, an Executive Search service, and a Business Translation service. 

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